Why Every Business Needs Solid Systems And How One Tool Helped Me Streamline Mine

This one is for my fellow business owners because I’v been through a few rough patches and figured out a few things along the way. If you’ve ever felt like you’re constantly playing catch-up in your business, juggling customer service, managing a team, handling insurance tasks, running marketing campaigns, and still trying to show up for your clients or patients, you're not alone.

One of the most transformative things I’ve learned as a business owner is this: you don’t just need help, you need systems.

Systems Separate Hustling from Scaling

Many entrepreneurs believe more hands on deck equals more efficiency. But in reality, more people without structure often just means more confusion. Systems give your business consistency, clarity, and the power to run without your constant oversight.

A solid system can:

• Save time

• Reduce payroll and overhead

• Improve customer experience

• Minimize costly errors

• Set the foundation for scaling sustainably

And in healthcare practices like mine, where every minute of the day is spoken for, having streamlined systems isn’t just helpful, it’s essential.

The System That Quieted the Chaos

When I started looking for ways to systemize my front office, reduce administrative overhead, and make things actually run smoothly, I came across Weave.

I didn’t want to hire another front desk team member. I needed to replace repetitive tasks, automate communications, and improve our patient experience, without inflating payroll. And Weave helped me do that.

Let me break down how integrating Weave into our practice changed everything.

1. It Reduced My Front Desk Headcount

Staffing is expensive. With Weave, many of the repetitive administrative tasks that used to require one (or more) full-time employees became automated, centralized, and easy to manage.

Things like:

• Answering calls and texts from patients

• Confirming appointments

• Sending reminders

• Collecting payments

What once took a dedicated person (or two) now flows through one efficient dashboard. It allowed us to eliminate an entire front desk position without losing a beat.

If you want to see how it works, you can schedule a free demo here.

2. Automated Insurance Verification

Insurance verification is one of the most frustrating bottlenecks in healthcare. It's time-consuming, tedious, and error-prone. Weave changed that for us. Their platform does real-time insurance verification, allowing us to know a patient's eligibility before they even walk in the door. No more last-minute surprises, manual phone calls, or paperwork chaos.

This single feature alone cut hours from our week and saved our front desk from burnout.

3. It Took Our Marketing to the Next Level

Marketing often gets neglected in busy practices. But with Weave, we were able to:

• Send customized text or email campaigns

• Promote new services to specific patient groups

• Re-engage inactive clients with automated messages

It’s not just marketing for marketing’s sake. It’s targeted, trackable, and integrated into the patient journey.

You don’t need a marketing agency when your communication system is this smart.

4. Online Reviews Without the Awkward Ask

Social proof matters. People trust online reviews more than almost anything else when it comes to choosing a provider or service.

Weave makes asking for reviews automatic, sending a friendly prompt after a patient visit. No need for awkward conversations or sticky notes at the front desk.

The result? We grew our Google reviews without any extra effort and that had a direct impact on new patient calls.

5. It Centralizes Communication

It unifies:

• Phone

• Text

• Email

• Voicemail

• Call recording

All in one interface. So no matter who is at the front, the system retains every interaction. Patients love the responsiveness. Staff love the clarity. I love the peace of mind.

6. It Helps Collect Payments Faster

Patients can receive secure payment links via text after their appointments. It's easy, convenient, and helps reduce awkwardness around asking for payment in person. This means fewer outstanding balances, better cash flow and a happier practice & team.

In today’s business environment, especially in healthcare, profit margins are tighter, competition is fiercer, and expectations are higher. Your team shouldn’t be buried in tasks a software can handle.

When you invest in systems, you’re not just saving time, you’re buying back your energy and building a business that can grow without growing your stress.

Stop Hustling, Start Systemizing

You don’t need more hands. You need smarter systems. If you're a business owner (especially in healthcare or service industries), I highly recommend giving Weave a closer look. You can book a free demo here and see how it could work for your business.

Whether you’re scaling, reducing overhead, or just trying to make the day-to-day more manageable, Weave might be the system you didn’t know you needed.

How to Build and Scale a Side Hustle While Managing a Full-Time Career

In today’s economic climate, having a side hustle isn’t just a luxury, it’s a necessity for many. Whether you’re looking to pay off debt, save for a big goal, or achieve financial independence, a well-managed side hustle can be a game-changer. With the right strategies, you can build and scale a profitable side hustle while maintaining balance in your full-time career.

My Side Hustle Blueprint course is launching soon! This course will take you step-by-step through finding, building, and scaling a successful side hustle, even with a demanding career. Be sure to join thewaitlist here to be the first to know when it’s live!

Here’s a sneak peek at what you need to do to get started.

 Step 1: Identify Your Side Hustle

The first step is to find a side hustle that aligns with your skills, interests, and available time. Ask yourself:

• What am I good at?

• What do I enjoy doing?

• What problems can I solve for others?

Some popular options include:

• Freelancing (writing, graphic design, consulting)

• Selling products (Etsy, Amazon, Shopify)

• Online courses or digital products

• Passive income streams (real estate, dividends, or blogging)

Step 2: Time Management is Key

Balancing a side hustle with a demanding full-time job requires strategic planning. Tips for success:

• Schedule Wisely: Dedicate specific hours each week to your side hustle.

• Batch Tasks: Group similar tasks together to maximize efficiency.

• Leverage Technology: Use tools like Trello, Asana, or Google Calendar to stay organized.

Step 3: Set Realistic Goals

Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to track your progress. For example:

• Earn $500/month in the first 3 months.

• Dedicate 10 hours/week to your side hustle.

• Launch a website within the first month.

 Step 4: Financial Planning

Reinvest your earnings into growing your side hustle. This could mean:

• Investing in better tools or equipment.

• Hiring help as your workload grows.

• Saving for larger-scale projects or marketing efforts.

 Step 5: Scale Strategically

Once your side hustle is established, focus on scaling it:

• Automate repetitive tasks (e.g., email marketing, social media scheduling).

• Outsource work to freelancers or virtual assistants.

• Expand your offerings (e.g., launch a new product line).

Your Next Step: Join the Waitlist!

Building a side hustle while managing a full-time job requires discipline, focus, and smart strategies. But the rewards: financial security, creative freedom, and personal growth are well worth the effort.

Ready to take action? Be the first to access my upcoming Side Hustle Blueprint course, where you’ll learn everything you need to start and scale your side hustle successfully. Join the waitlist here!

The Entrepreneur Trap: Designing a Business That Supports Your Life

Justin Welch once said, "The happiest entrepreneurs I know aren't the richest. They're the ones who built a business that complements their lives rather than consuming it." This statement resonates deeply with many of us who have ventured into entrepreneurship, only to find ourselves ensnared in a trap of our own making. The entrepreneur trap is the misconception that success is measured solely by revenue. In reality, true success lies in the freedom and fulfillment that comes from designing a business that supports your life.

Design Your Business to Support Your Life

1. Work When You're Most Productive Understanding your natural rhythms and working during your peak productivity times can make a world of difference. Some people are morning larks, while others are night owls. Identify when you are most focused and energetic, and schedule your most important tasks during those periods. This not only boosts efficiency but also ensures that you have time for other important aspects of your life.

2. Pursue a Mission That Inspires You Building a business around a mission that truly inspires you is crucial. When your work aligns with your passions and values, it becomes more than just a job; it becomes a source of motivation and satisfaction. This intrinsic motivation can carry you through the inevitable challenges and setbacks that come with entrepreneurship.

3. Automate or Delegate the Rest To prevent your business from consuming your life, it's essential to automate or delegate tasks that don't require your personal touch. Leveraging technology for automation can streamline repetitive processes, while delegating tasks to competent team members or freelancers can free up your time for strategic planning and personal pursuits.

Success Is About Freedom and Fulfillment

Success is often measured in terms of revenue and profit margins, but true success is much broader. It encompasses the freedom to live life on your terms and the fulfillment that comes from achieving personal and professional goals. Here are some key elements to consider:

1. Work-Life Balance Achieving a healthy work-life balance is vital for long-term success and happiness. This means setting boundaries between work and personal life, ensuring you have time to relax, recharge, and spend quality time with loved ones.

2. Financial Freedom While financial success is important, it's not the only metric that matters. Financial freedom is about having enough to support your desired lifestyle without constant stress and worry. It's about making smart financial decisions that allow you to enjoy life now, not just in the distant future.

3. Personal Fulfillment Personal fulfillment comes from pursuing passions, nurturing relationships, and making a positive impact on the world. It's about feeling a sense of purpose and satisfaction in your daily activities, both in and out of the business.

In the pursuit of entrepreneurial success, it's easy to fall into the trap of equating revenue with happiness. However, the happiest entrepreneurs are those who design their businesses to complement their lives rather than consume them. By working during your most productive times, pursuing an inspiring mission, and automating or delegating the rest, you can create a business that supports your life and brings true success in the form of freedom and fulfillment.

How To Build a Resilient Business

In business and entrepreneurship, success often hinges on the ability to identify and meet a critical need in the market. This becomes especially vital during times of economic uncertainty. Choosing a business model that addresses a real problem and setting up in a location where your services are in demand can be the difference between thriving and merely surviving. This article explores the importance of these factors and offers insights into building a business that can weather economic downturns and remain recession-proof.

The Importance of a Need-Based Business Model

A business model that addresses a genuine need is inherently valuable. Here’s why focusing on solving a problem is crucial:

1. Sustained Demand: Products or services that solve real problems are always in demand, regardless of the economic climate. Whether it's essential goods, healthcare services, or technological solutions, people prioritize spending on things they truly need.

2. Customer Loyalty: When a business consistently meets a critical need, it fosters strong customer loyalty. Customers are more likely to stick with a company they perceive as indispensable, providing a steady revenue stream even during economic slumps.

3. Competitive Advantage: Businesses that solve specific problems can carve out a niche market, reducing direct competition. This allows for more stable pricing and better profit margins.

Identifying the Right Problem to Solve

Identifying a problem worth solving requires a keen understanding of market dynamics and consumer behavior. Here’s how entrepreneurs can pinpoint the right issues:

1. Market Research: Conduct thorough market research to understand the pain points of your target audience. Surveys, focus groups, and social media listening can provide valuable insights into consumer needs.

2. Industry Trends: Stay abreast of industry trends to identify emerging needs. Technological advancements, regulatory changes, and shifting consumer preferences can create new problems that your business can address.

3. Personal Experience: Often, the best business ideas come from personal experiences. Entrepreneurs who have faced a particular challenge themselves are in a unique position to offer solutions that resonate with others.

The Role of Location in Business Success

The significance of location in business cannot be overstated. Here’s why choosing the right location is pivotal:

1. Proximity to Target Market: Setting up in a location where your target market is concentrated ensures accessibility and convenience for your customers. This is particularly important for retail businesses and service providers.

2. Economic Environment: The economic environment of a location affects business performance. Areas with a robust economy, high employment rates, and disposable income are more likely to support new businesses.

3. Local Competition: Analyzing the competitive landscape of a location helps in understanding market saturation. A less saturated market offers more opportunities for growth and less immediate competition.

4. Logistics and Supply Chain: Proximity to suppliers and logistics networks can reduce costs and improve efficiency. This is crucial for businesses that rely on timely delivery of goods and services.

Creating a Recession-Proof Business

Building a business that can withstand economic downturns involves strategic planning and foresight. Here’s how to create a recession-proof business:

1. Diversified Revenue Streams: Diversifying revenue streams can mitigate risk. Offering a range of products or services ensures that if one area experiences a downturn, others can compensate.

2. Cost Management: Effective cost management is crucial. Keeping fixed costs low and maintaining a flexible cost structure can help a business adapt to changing economic conditions.

3. Strong Customer Relationships: Fostering strong relationships with customers can ensure repeat business. Loyalty programs, excellent customer service, and personalized experiences can enhance customer retention.

4. Innovation and Adaptability: Businesses that innovate and adapt to changing market conditions are more likely to survive economic downturns. Staying agile and responsive to market changes can provide a competitive edge.

Case Studies of Successful Need-Based Businesses

1. Healthcare Services: Companies like CVS Health and Walgreens thrive by addressing the continuous need for healthcare services and products. Their strategic locations and comprehensive service offerings make them indispensable to consumers.

2. Essential Goods: Businesses like grocery stores and utility companies provide essential goods and services that remain in demand regardless of economic conditions. Their necessity ensures a steady customer base.

3. Technology Solutions: Companies like Zoom and Slack saw exponential growth during the pandemic by addressing the need for remote communication and collaboration tools. Their ability to solve a timely problem ensured their relevance and growth.

In business and entrepreneurship, success often comes down to solving the right problem in the right place. A need-based business model ensures sustained demand, customer loyalty, and a competitive edge. Choosing a strategic location enhances accessibility, economic stability, and logistical efficiency. By focusing on these critical factors, entrepreneurs can build businesses that are resilient, adaptable, and capable of thriving even in economic turmoil. Embracing innovation, managing costs effectively, and diversifying revenue streams further strengthen the ability to navigate and succeed through economic challenges.

An Honorable Distinction: Selected for Incisal Edge's Top 40 Under 40 Dental Specialists

I am thrilled and deeply honored to share some exciting news – I have been selected as one of Incisal Edge's Top 40 Under 40 Dental Specialists in the United States. This recognition is a significant milestone in my career, and I am humbled to be counted among the most talented and forward-thinking young dental specialists across the nation.

For the 13th consecutive year, Incisal Edge, Benco Dental's award-winning magazine, is shining a spotlight on the 40 best general dentists and 40 best specialists in the United States. This esteemed recognition acknowledges the most innovative, clinically adept, and ambitious dental professionals who are pushing the boundaries of dental care.

Being part of this elite group of dental specialists is not only a personal achievement but also a testament to the dedication and hard work of my entire team. It's a recognition of the countless hours spent in pursuit of clinical excellence, the commitment to staying at the forefront of dental technology, and the passion for making a positive impact on the lives of our patients.

As I reflect on this honor, I am reminded of the responsibility that comes with it – the responsibility to continue providing the highest quality care, to remain at the cutting edge of dental innovations, and to inspire the next generation of dental specialists.

I want to express my heartfelt gratitude to all my patients, colleagues, mentors, and the entire dental community for their unwavering support and encouragement throughout this journey. I am excited about the future and the opportunity to contribute to the advancement of dental healthcare.

Here's to a future filled with more remarkable achievements and a commitment to excellence in dentistry.

Prioritizing Self-Care: A Must-Have for Entrepreneurs

This is a guest post by Marjorie Jones

Being an entrepreneur can be both rewarding and challenging. In the pursuit of success, it's easy to forget about self-care. However, taking care of yourself is essential to your well-being and overall success. In this article, we'll explore some tips to help entrepreneurs prioritize self-care.

Enjoy Breaks

As an entrepreneur, it's natural to get caught up in work and forget to take breaks. However, taking regular breaks can boost productivity and reduce stress levels. Taking a 15-minute break every two hours can improve productivity and creativity. During your break, engage in activities that relax you, such as reading a book or meditating. Stepping away from work and doing something else can help you come back with a fresh perspective.

Stay Focused With Mindfulness

Mindfulness is a powerful tool for reducing stress and improving mental health. It involves paying attention to the present moment without judgment. Mindfulness can help you stay focused on what's important and reduce anxiety. To practice mindfulness, set aside time each day to sit quietly and focus on your breath. You can also try mindfulness meditation, which involves focusing on your breath and bringing your attention back to your breath when your mind wanders.

Improve Mental and Physical Health by Walking More

Walking is a great way to improve both mental and physical health. It can reduce stress, improve mood, and lower the risk of chronic diseases. Instead of driving to a nearby store or coffee shop, walk there instead. If possible, aim to walk in an area with a Walk Score of 70 or above. A Walk Score is a number that measures how walkable a neighborhood is. Do what you can to incorporate walking into your daily routine.

Set Boundaries

As an entrepreneur, it's easy to let work spill into your personal life. However, this can lead to burnout and reduced productivity. Set clear boundaries between work and personal time. For example, avoid checking work emails or taking work calls during your personal time. Instead, set aside specific times during the day to check and respond to work-related messages.

Spend Some Time on Personal Development

Investing in personal development can help you improve your skills and enhance your overall well-being. Attend workshops, seminars, or online courses that align with your goals. You can also join a networking group or mentorship program to connect with other entrepreneurs and learn from their experiences.

Prioritize Sleep

Sleep is essential for physical and mental health. Lack of sleep can negatively impact productivity, mood, and overall well-being. Aim to get at least seven hours of sleep each night. To improve the quality of your sleep, create a calming bedtime routine and avoid using electronic devices before bedtime. You can also invest in a comfortable mattress and pillows to ensure a restful night's sleep.

Connect with Others

Entrepreneurship can be a lonely journey, but it doesn't have to be. It's important to connect with others to feel supported and motivated along the way. Whether it's making time for family, friends, or colleagues, joining a community group, or attending networking events, building connections can help you feel less isolated and more inspired.

Invest in Quality Products

Investing in quality products can help facilitate a healthier lifestyle. For example, a comfortable pair of shoes can make walking more enjoyable, while a high-quality blender can help you make healthy smoothies and juices. However, always read reviews before making purchases to ensure that you're investing in products that are worth your money.

Self-care is a crucial component of an entrepreneur's journey toward success. By taking care of their physical, mental, and emotional well-being, entrepreneurs can achieve their goals without compromising their health. From getting enough rest to walking more often, prioritizing self-care can lead to a healthier, happier, and more productive life as an entrepreneur.

Visit The UnOrthoDoc for professional and financial development advice while maintaining work-life balance.

About The Author:

Marjorie Jones created Working Class Wow because she knows you don’t need a big budget to make your business look like a million bucks! From a well-designed logo and a carefully-crafted website to grammatically-correct copy and professionally-printed marketing materials, it is entirely possible (and surprisingly affordable) to bring a little “Working Class WOW” to your small business to build your brand, improve relationships with customers, and benefit the bottom line. WorkingClassWow.com can show you how.

Establishing Your Own Practice: My Interview with Canvas Rebel Magazine

Recently I had the opportunity to sit with Canvas Rebel Magazine for an interview as part of their “Establishing Your Own Firm or Practice series.” This series is meant to highlight business owners and there journey of opening their practices, to speak on the inspiration behind it, the wins, woes and everything in-between.

I have written about my practice journey here on the blog and was honored to be able to share my experience on a wider platform. Here is a snippet of my interview:

We caught up with the brilliant and insightful Patrice Smith a few weeks ago and have shared our conversation below.

Patrice , appreciate you joining us today. Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.

Ever since the thought of becoming a dentist crossed my mind as a teenager, I envisioned having a practice of my own. The thought of working for someone conflicted with my desires because many people close to me worked for themselves. I can recall my parents owning supermarkets, my dad running multiple businesses and even being privy to practice ownership through my high school mentors. Those formative years led me to this moment. A few years post-residency, armed with a variety of experience in the field of dentistry, my dream of opening my own dental practice would soon take shape.

There are many confusing and overwhelming factors involved in opening your own dental (orthodontics) office. When deciding on opening a dental practice, you must first decide whether you want to start your own dental practice from scratch (build out) or if you want to purchase an existing practice (acquisition). My knowledge of acquiring a practice was limited but with the help of a small team of professionals the process was made much easier.

The decision to go the acquisition route was based on my personal needs and priorities. This will look different for everyone. Although I was not opposed to the idea of a practice start up, I wanted to get into a practice with an existing patient base but also one that allowed me to grow into it. Because of this criteria, finding a practice was not easy. It took months of research and once the “ideal” practice was found, several months of negotiations.

Sources from the internet will tell you that it takes on average 9-12 months from the start of your acquisition search to opening your business. It took me about half that time (including down time due to COVID), mainly due to the buyer and seller’s eagerness to come to an agreement fairly quickly.

I actually wrote about my process in this blog post

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I’m Dr. Patrice Smith, an Orthodontist who is multi-passionate. I pride myself on being a bit “UnORTHOdox” and have dubbed myself The UnOrthoDoc.

I was born and raised in beautiful Jamaica! I moved to New York City where I completed my undergraduate studies and was later accepted into Dental School in the nation’s capital (Washington, DC) where I received my Doctor of Dental Surgery (DDS) degree from Howard University. I am obsessed with esthetics, perfectly aligned teeth and beautiful smiles and as such pursued a career in Orthodontics. I am a practicing Orthodontist in Washington, DC where I create beautiful smiles in my boutique private practice, Infinity Orthodontics.

I enjoy writing and have had several blogs where I share my experiences as I go through life balancing all aspects of my professional career, entrepreneurship, creative side hustles and motherhood. When I am not creating smiles and meddling in a host of entrepreneurial endeavors, I’m blogging, traveling, participating in various philanthropic projects and creating divinely scented candles for my candle company, UnOrthoDoc Candle Co.

My aim is to inspire young professionals like myself lead a balanced, purpose filled “UnOrthoDoc” lifestyle while on the path to personal, professional and financial development.

Step-by-Step Guide on How To Start a Blog in 2023

It seems obvious now looking back that I should write about how to start a blog, especially considering that I write quite a bit on creating lucrative side hustles. However, it wasn’t until I received several questions from my colleagues on Instagram and was interviewed by LinkedIn News on starting a successful blog that I realized that this was something I needed to cover.

I' have noticed that people tend to have two general questions when it comes to the thought of starting a blog: 1. Are blog dead and do people even read them anymore? 2. I want to have a blog but how do I even start? To succinctly answer your first question, no blogging is alive and well and there are plenty people making quite a bit of money from them or using them as creative outlets and a place for community. If you want answers to the second question, you’ve come to the right place. As a blogger myself, I can tell you it’s a rewarding way to hone your writing skills, explore new ideas, build an online presence and a community that revolves around your passions and expertise. You’ll get the chance to inspire, educate, and entertain your readers - and as your blog grows, you can even start making money and turn it into a full-time job, if that’s what you desire.

In other words, blogging is the first step toward pursuing your favorite hobby or even your dream job, so it’s a win and you really can’t go wrong. While starting a blog might seem daunting, I’m going to walk you through it step-by-step to make it as smooth as possible. The process is actually quite easy, and you’ll have your blog up and running in a very short time.

In this step-by-step guide, you’ll find all the guidance and tools you’ll need to start a blog. You’ll learn how to create your website and get it off the ground, write your first blog posts, draw in loyal readers and start making money! Sounds exciting? Let’s get into it.

How to start a Blog

Here are the general steps:

1. Choose a blogging platform. You want to use a platform that offers customizable templates.

2. Pick a hosting platform. Consider a platform with good bandwidth and customer support.

3. Find your niche. Narrow down your blog’s theme and have a specific audience in mind.

4. Select a blog name and domain. Choose a descriptive name that piques readers’ interests.

5. Set up and design your blog. Get creative! Include imagery and effects that reflect your theme.

6. Brainstorm blog topics. Write down all your blog ideas.

7. Write your first blog posts. Catch your audience’s attention with a great title and offer valuable information.

8. Create an editorial calendar. Create a calendar to help you publish consistently and hold yourself accountable.

9. Promote your blog. Use marketing strategies and social media to expand your reach.

10. Make money blogging. Take advantage of opportunities to monetize your blog.

What is a Blog?

While a blog can encompass an entire website or simply be its own section of a website, this is a place to share content about a topic you are passionate about or have expertise in. A blog will typically include both written and visual elements published in an easy-to-read, article format so readers can browse and find what they’re looking for.

Why start a Blog?

People start blogs for a variety of reasons, some of which include:

• Share your ideas with the world. Sometimes you just want to put your thoughts out there, be heard and get your ideas out into the universe. This is where a blog can help - it’s a form of communication and space that’s entirely your own. You can use your creativity and passion to create a space customized exactly to your liking where you can share your ideas, expertise and experiences.

• Build an online community. Thanks to the internet, we no longer need to live in the same city, state or even country to be connected to others. A blog creates a space to share your story, ideas and start conversations with people all over the world with mutual interests. A blog typically has a comments section and an email list where your readers can speak with you directly, allowing you to engage in conversation and build relationships.

• Earn revenue. Blogging can be lucrative with time and continued effort. The best way to see the monetary fruits of your labor is by posting quality content regularly that draws in new readers and brings more traffic to your website. This will help your blog gain advertisers and can also boost your status as an online influencer, which can open up the door for affiliate marketing.

• Promote a product or service. As your blog grows you can build out your blog to offer products and services to your community based on their need or interests. Small business owners will also often use a blog as a form of content marketing. Written content can be a strategic way to engage potential customers to help them feel more connected to a product or service you’re trying to sell.

1. Choose a blogging platform

The first step in starting a blog is to select a blogging platform for publishing your content. A quick Google search will show you that there are several different sites available that fits bloggers from all industries. However, not all platforms are good for starting a blog. You need to choose the one that is good for SEO and will give you all the important features you need. Personally, I use squarespace. Squarespace is a really good platform for blogging. It’s very user-friendly and has all the important features that you will need to create a successful blog. In addition to that, Squarespace is also good for SEO and it helps your site to appear on search engines. There are other well known platforms however, like Wordpress (very popular), wix, weebly and medium, to name a few. When deciding on a platform it’s important that you pay attention to cost. On many platforms, starting a blog is completely free. You can decide at any point whether you’d like to upgrade to a variety of different plans, depending on your budget and needs. Squarespace is a bit on the pricey side in comparison to some others but I am willing to pay for the ability to have everything in one place without needing to use add-ons and plug-ins. if you are going the squarespace route, the code: GIMME10 takes 10% off a squarespace domain or website. It is also a good idea to search for promo/coupon codes online when purchasing your website or doman. Why spend more if you don’t have to?

2. Pick a hosting platform

Once you select your preferred blogging platform, you’ll need to choose a hosting platform. A blog, like any other website requires a host. This essentially stores websites on a server under a unique address so that visitors can easily reach them. On some blogging platforms (like squarespace), hosting is already included, so you won’t need to find a separate web host. This is another reason why I love squarespace! With other website builders, such as WordPress, you will need to find and pay for a separate hosting platform. Some popular options include:

• BlueHost

• HostGator

• GoDaddy

• DreamHost

3. Find the right niche

Take a step back and think about the main element that will form the foundation of your blog, from its URL and domain name to its content and design: your blog’s niche. What, exactly, do you want your blog to be about? There is virtually no limit when it comes to your choice of subjects. The most crucial thing is that you select a specific topic area that will be the central focus of your entire blog.

Narrow down your interests

When you start a blog, think long term. To motivate yourself to blog regularly, you’ll need to write about something you’re genuinely interested in. If you choose a topic solely on the basis of it being popular or profitable, your efforts will peter out pretty quickly.

If you aren’t sure right off the bat what you should be blogging about, that’s okay. Begin with a simple brainstorming session about subjects you like. What do you get excited talking about? What are you eager to learn more about? What can you talk about easily? For me, that is personal, professional and financial development. Under those umbrellas I choose to speak on career, entrepreneurship, side hustles and motherhood.

Write down the first 5-10 interests that come to mind. For example:

• Travel

• Photography

• Fashion

• Cooking

• Music

Next, think about your more specific interests within these subject areas and add them to your list. Example:

• Budget traveling

• Photography with iphone

• Budget fashion

• Vegan recipes

• Neo soul music

The niche does to have to be perfect yet. You’ll do some more research next.

Research your audience

The next step of starting a blog is to learn which topics people are interested in reading about. If your blog gains traction, you can eventually start making money from it and become a full-time blogger.

You can determine the demand for any given niche with a bit of market research. Begin by taking a look at Google Trends, which shows you how many people are searching for a particular topic. The more searches a topic gets, the more public demand it has. Give it whirl, type your niche in and see what comes up. If Google Trends reveals that interest in a subject area is either very low or declining, then that topic is unlikely to gain traction.

Check if it’s profitable

Whether you run a personal blog or a professional one, it’s a good idea to check whether your niche is profitable. Even if you’re starting out as a hobby blogger, you’ll want to think about future monetization options in the event that your blogging efforts evolve into a career.

There are multiple ways to earn money as a blogger, but one of the most common methods is affiliate marketing. As an affiliate, you’ll work together with a specific company, providing a link to their products within your blog, and earn a commission for any sale made through your site.

You don’t need to plan out your money-making strategy now, but thinking generally about profitable opportunities can help you choose a niche. For now, focus on starting your blog - we’ll talk more about making money blogging later in the article.

4. Select a blog name and domain

As you think about how to start a blog, the question of what to name it is probably on your mind. There are three main routes you can go with your blog's name. These include:

• Your first and last name

• The name of your business (if you have one)

• A creative new name

Obviously, I went with that latter and it is also the name of my business. I created the business after the decision to turn my blog into a business. When choosing your blog’s name, you should also think about the personality you want it to reflect. Should it be formal and professional? Sweet and romantic? Edgy and offbeat? If you’re not sure what to name your blog you can try using blog name generators like this one.

Once you decide, you should also go ahead and choose your domain name. Also referred to as a URL, a domain is a site’s address on the web (this website’s domain name, for example, is www.theunorthodoc.com). Typically, your domain name will be the same as, or at least influenced by, the name of your blog.

5. Set up and design your blog

1. Choose a blog template

2. Decide which pages to include

3. Get indexed on search engines

4. Create a blog logo

At this point, you’ve chosen a blogging and hosting platform, domain name and blog niche. You’re now equipped with all the basics for setting up your blog!

Choose a blog template

The first part of setup is selecting a template. On your platform, there will be quite a bit of templates to choose from. Like your blog’s name, its look and feel will be an important part of its personality.

The most efficient way to get your blog up and running is to choose a pre-designed blog template. Afterwards, you can customize it based on your preferences. I chose a template from squarespace and then hired a designer from upwork to do a bit of customization for me to make it exactly how I wanted it to look and feel.

Next you want to choose your color palette. Color psychology plays a huge role in forming your audience’s impression of your blog. As you choose a color palette, keep in mind the feelings and attitudes that different colors evoke. Blue, for instance, tends to evoke dependability and trust, while yellow evokes energy and joy. My blog color has soft pink and nude colors which invokes femininity, kindness, warmth and versatility - and attracts a female audience.

Decide which pages to include

Once you’ve chosen a template, think about which pages to include. Most blogs include more than just a section to display their posts. They might also include an about section, a contact page and online store.

Get indexed on search engines

Another part of starting a blog is making sure it’s visible on Google and other search engines. This is crucial if you want your content to pop up in search results, so you’ll want to take care of this step right away. First, make sure your site is indexed on Google. This pretty much means giving Google a heads up that your blog exists. You can do this by submitting your sitemap to Google Search Console.

Pro tip: Google Search Console is not only important for indexing your site, but it’s also a valuable platform that you’ll be using throughout your blogging journey. It tells you important data about your blog’s site visitors and clicks, which you can use to improve your content. To find out whether your site is already included in Google’s search index, do a quick site search (a site search uses your homepage URL and takes the form of site:yourblogname.com). If your blog pops up in the search results, then your site is already indexed.

Create a blog logo

Finally, polish off your site with an attractive logo. This is another way to add personality to your site, and it’s an essential step if you want to start a blog that evolves into a recognizable brand.

One option is to design your own or outsource the task, but you can also use an online logo maker. I have personally outsourced this to a freelancer on fiverr. Once you have your logo, place it in the upper left-hand corner of your website, and link it to your homepage. This will help brand your content while improving the navigation experience for readers.

6. Brainstorm blog topics

Your blog is now ready to go but you need content. Start thinking about which topics you’ll get started with. Begin by thinking about your experiences, successes, failures or discoveries related to your niche. What insights can you share? What ideas are you looking to explore in-depth?

7. Write your first blog post

1. Start with keyword research

2. Come up with a blog post title

3. Outline your main points

4. Write engaging content

5. Insert images

6. Optimize for SEO

7. Edit and publish

8. Create an editorial calendar

Whew! You’ve just written your first blog post. Take a break, and when you’re ready, plan out the rest of the month’s posting schedule. In my opinion, try to write 5-10 blog posts before you officially launch your blog. This will ensure your readers are taken on a journey and stay on your blog longer. Creating an editorial calendar is an important part of starting a blog. It’s an effective way to ensure you publish content consistently, letting you hold yourself accountable as a writer and ensuring you don’t deviate from your blogging goals. Your readers want new content, and you need to deliver. Plus, search engines take into account how frequently you publish when determining your site’s overall ranking.

How often should you blog?

When learning how to start a blog, a big question people ask is how often they should be publishing new content. As a rule of thumb, the more often you blog, the more traffic you get. There’s no black-or-white answer for exactly how frequently that is. For me, this is once per week consistently.

I’ve created an editorial calender/planner for myself that has kept my blog, social media and businesses organized. It is 159 pages and the most comprehensive planner you will find on the internet.

9. Promote your blog

1. Share on social media

2. Create a blog newsletter

3. Write for other sites

4. Reach out to an existing community

5. Participate in question and discussion sites

6. Invest in paid ads

7. Try new content formats

At this stage, you have everything you need to start a blog. These last couple of steps will focus on how to spread the word about your blog and grow it into a serious monetization tool.

10. Make money blogging

1. Affiliate marketing

2. Advertise within your blog

3. Offer paid subscriptions

4. Write sponsored content

5. Sell e-books and merchandise

6. Provide consulting services

This may not happen for a while as you need to build an audience first. But in time you may want to make money from your blog’s popularity. Here’s a run down of some of the options:

• Affiliate marketing: This is one of the most common ways to make money blogging, and it’s easy to get started. Intermediate affiliates can earn anywhere between $300-$3000 per day, and that number only goes up with experience. At this stage I am making about $2000/month consistently. Some months it is higher or slightly lower. There are plenty of affiliate marketing programs out there. Amazon Associates is a popular choice for beginners.

• Advertising within your blog: Another option is to display ads within your blog, which means you’re essentially selling your blog real estate as ad space. This is a fairly reliable way to make money, as you’ll be earning revenue with each click. If you’re thinking of taking this route, Google AdSense is one of the most lucrative and popular programs.

• Offering paid subscriptions: You know how the New York Times makes you pay to read their content? You can do the same thing with your blog. While some of your articles should be free, you can also create exclusive content that readers can buy access to through a subscription plan.

• Write sponsored content: Reach out to companies - or, as your blog grows, make it easy for brands to contact you - regarding sponsorship opportunities. You’ll be writing articles that promote those companies’ products, and the business, in turn, will compensate you for the posts.

• Sell e-books and merchandise: You can also sell digital or physical goods directly from your site. This might include branded merchandise, products related to your field, or e-books and other online resources.

• Provide consulting services: This approach involves making use of your professional experience and harnessing the knowledge you’ve gained as a professional blogger. Based on your insights and expertise, think about the kinds of consulting services you might be able to offer to your clients.

I have used a mixture of affiliated links, sponsored content, e-books and merchandise. Although it took me quite some time to get there,I have gotten to the point where I am making approximately $10,000 per month from my blog. Some months the income is a bit less and other times a bit more.

It might seem daunting, but the sooner you start the sooner you will realize that it is easier than you thought. You will be wondering why you hadn’t done this sooner. Put one foot in front of the other, follow these steps and you are well on your way to becoming a successful blogger. Join my email list to get more insights on how to have a successful blog and other side hustles.

How Does Digital Marketing Improve Your Business?

Most, if not all, companies rely on marketing to capture audience attention. From catchy songs and phrases to beloved characters, businesses utilize many tactics to promote products and services that they hope consumers will purchase. 

Marketing helps to build brand awareness and brand loyalty, capture new customers, and secure existing ones. As of late, companies have embraced digital marketing to reach consumers. Since most individuals and businesses rely on technology to perform daily functions, it only makes sense that companies would mobilize this space. 

If you are a business owner, having a strong digital marketing strategy can be beneficial. Digital marketing can be a cost-effective way of optimizing your performance in a competitive marketplace. Let’s take a closer look at some of the ways digital marketing can help improve your business. 

Digital Marketing Is Cost-Effective 

Perhaps one of the biggest advantages of digital marketing is that it is a cost-effective strategy compared to some traditional promotional activities. 

Mailers and billboards are much more expensive than digital ads, for example. With digital marketing, you do not have to worry about paper costs, stamps, signage, or manpower. Furthermore, with just a few simple clicks, you can launch an ad in seconds and reach a wide audience for a nominal fee. 

Depending on the size of your business, you may have limited resources to spend on marketing, so this can be a good way to expand your reach without breaking the bank. 

It Helps to Build Strong Relationships with Consumers 

They say that a picture is worth a thousand words. This certainly rings true in the digital marketing space. 

Think about all the times you’ve scrolled through your social media feed. How many times have you seen brands and businesses advertise their products or services using a single, impactful photo? Photos can be a powerful way of sharing your story as a business owner. They have the potential to evoke a strong emotional response from consumers and generate business based on that intense pull. 

On Instagram, for example, you can upload a photo in seconds. You have the option to include a short message, if you wish, to add additional context or embed links to draw people to your website. Social media platforms such as Facebook, Instagram, Twitter, and TikTok provide an easy pathway to connect with customers in new, fresh, and meaningful ways. With minimal effort and cost, you can cast a wide net and build strong connections. 

It Can Help to Improve Your Market Presence 

With digital marketing, you tend to utilize a lot of different pathways to share your brand story, products, and services with new and existing customers. You also tend to update and post new information more routinely than you would as compared to some traditional forms of marketing. The updates are more instantaneous. Rather than a one-time, static marketing tactic, digital marketing is fluid and constantly evolving. 

As such, your business may perform better in online searches. Many search engines prioritize websites and other platforms that refresh content regularly. Paying close attention to certain keywords can help boost your business to the top of these search engines, as well. 

The closer you are to the top of the list of search results, the more likely prospective customers are to click on your links and explore your offerings. Your visibility increases, which can ultimately generate new growth and revenue. 

It Helps to Even the Playing Field 

Traditionally, when it came to marketing, larger companies often had an advantage. These businesses would have the manpower and the material resources to promote their services in many ways. This was not always true for the smaller, less-resourced companies. When it came down to it, the marketing efforts just didn’t compare. 

However, digital marketing has helped even out the playing field. It provides a platform for all businesses, large and small, to reach people all over the world quickly and efficiently. The size of the business doesn’t matter as much since the same tactic is being employed to capture the attention of a global audience. 

It Helps to Reach Mobile Customers More Easily 

Most people nowadays have a phone with internet capabilities. With digital marketing, you can reach people and promote information in a mobile capacity. People can browse your website, scour your social media feeds, and view your digital advertisements all from the palm of their hand. 

If someone is not in front of a computer or tablet or does not own such a device, it is not as much of a barrier as it used to be with the introduction and widespread use of these handheld technologies. 

Conclusion 

A strong digital marketing strategy from a company like Evestar can help to improve your business in many ways. It is a cost-effective scheme to help expand your reach, grow your online presence, foster strong relationships with customers, and engage in a more competitive business scene. 

Over $10K Blog Income for June 2022

This month I am on track to make over $10K from blogging. That is, money coming in to do exactly what I would normally do - publish one blog post per month.

When I started this blog I was pretty inconsistent with my posting schedule. When I realized it was directly affecting my SEO (the way it showed up in internet searches) that’s when I decided to put some strategy in and start posting more consistently. For the greater part of 2 years I posted once per week consistently. That greatly improved my ranking in google searches and thus the blog’s visibility. This also strengthened brand’s trust in me. Because of this combination, my blog has been making steady residual income.

I don’t do blog income transparency posts often but when I do, it is to show that blogging can be a lucrative side hustle if that’s what you desire. I did a similar post last summer where my blogging income over 8 months was $12,201.67. Roughly a year later and that 8 month income is close to the monthly income. This is the power of consistency. If this income remains consistent, that will be over $120K/year - a 6 figure income from blogging alone!

I have said this before but it is worth mentioning again, blogging didn’t start out being a money making venture for me (still isn’t the aim) but has been a welcomed side effect of doing what I love to do. When you love something, I mean love it, you don’t see it as work.

It’s why I can get up at 6am work until 8:30am, go to my 9–5 and then work from 6–10pm (if I want to). It’s joyful and I love to do it. Here are some of the benefits of a side hustle you love:

• It’s free therapy

• It gives you clarity

• It builds your confidence

• It gets you motivated

None of those things are about money, the money is a bonus.

If you create something you love regardless of the money, the money feels like you’ve won the lottery.

This month alone (June) my blog is on track to make roughly $10,180.05

My blog makes passive income with affiliate links and sponsored posts. This month alone (June) my blog is on track to make roughly $10,180.05 (this does not include income from my candle company). There are no overhead costs (besides the annual cost to keep the site up and running) and I don’t have to do anything differently. For me, blogging is a good side hustle.

Here is the breakdown:

1. Sponsored posts $6,000.00 - a sponsored post is an article you write on behalf of a company that would like to get in front of your audience. The key for me where this is concerned is to only agree to write such articles when it is a product or service that I have personally used or can get behind.

2. Affiliate links $4,180.05 - On the resources page of this blog I have products and services listed that I have used myself and even carry in my practice. I like giving my patients options especially when it come to oral care products and I extend the same to my readers. When I promote a company’s products as an affiliate I earn a small commission for the referral.

I am not including income from my candle company because it involves putting in extra time. I hand-pour and package each candle that is purchased and it does carry some overhead costs. However, running a candle business is another lucrative side hustle!

Invest in a side hustle.

It’s a way to have a job and do the work you really want to on the side with zero risk. Once the side hustle starts to become a bigger part of your income, you can slowly transition from a job to work you love, if that’s what you want.

I invested a lot of time before and after work to make it happen. I can now say it’s one of the best investments I’ve ever made.

Do this:

Work on a side hustle between 6-10pm. Commit for at least a year. Invest time into learning about online income streams. Experiment until you find your sweet spot.

Here are some Side Hustle blog posts and a Side Hustle Guide to get you inspired. Want to take things a step further? Purchase my e-book: From idea To Profit.

Starting a Business When You’re the Stay-at-Home Parent

This is a guest post by Marjorie Jones

In many households, being a stay-at-home parent can be more advantageous than employment due to daycare costs, other obstacles, or the simple desire to be more involved in the lives of your younger children. Still, you may feel as though you could be doing more — such as running a business. There are actually many businesses you can operate successfully while being a stay-at-home parent.

Leverage Your Talents and Interests

One of the easiest ways to start a profitable business that doesn’t require too many resources is by using the knowledge you have to teach lessons to others. If you play an instrument, you can offer music lessons. If you paint, you can teach art lessons. Consider that you can also teach lessons online and sell pre-recorded classes.

Being a personal trainer is a great way to make a reliable income without needing to leave your home. You can stream lessons over the Internet to clients working out with weights at home or at their own gyms. This kind of setup also enables you to scale the business to a larger degree.

If you’re knowledgeable about a niche and skilled in writing about it (or writing in general), you can take on clients from the comfort of your own home. Even if you work through a platform that connects you with clients, you can work both online and for local businesses on the side. It’s probably most beneficial to file your taxes through an LLC as an independent contractor.

Set Up Your Business

In order for your business to run smoothly, you’ll need to take some steps to get it set up via paperwork and other factors, so it can operate legally. An LLC offers tax advantages, liability protection, and operational conveniences. This can be done via your state government or proper provincial offices.

When starting out with your stay-at-home business you’ll need to determine how much the business will cost to start and where you’ll get the funding from. You’ll need a comfortable and sufficient workspace somewhere in your house, such as the garage, guest room, or office. Marketing is also a crucial question to figure out, and it’s not a bad idea to start online or use geofencing methods to attract more localized customers.

Get the Ball Rolling

Getting paid requires invoicing clients properly and following up to make sure you receive payments. Your business will probably be on a smaller scale, so up-front payments are probably a good idea. However, there are many tools you can use to make invoicing clients simpler and easier when necessary. This invoice generator will save loads of time and provides several templates you can use for different kinds of businesses. You can also customize different elements of the document by adding logos, photos, or other elements that make identifying and reading them easier for clients and yourself.

A Business Can Change Your Life

If you plan carefully and choose a business niche that works for your circumstances, you can operate a profitable venture that benefits your whole family. Make sure to register your business venture through proper channels and use invoice software to make the process simpler.

For insight and advice from an entrepreneur and mother who’s seen it all, visit The UnOrthoDoc blog.

About The Author

Marjorie Jones created Working Class Wow because she knows you don’t need a big budget to make your business look like a million bucks! From a well-designed logo and a carefully-crafted website to grammatically-correct copy and professionally-printed marketing materials, it is entirely possible (and surprisingly affordable) to bring a little “Working Class WOW” to your small business to build your brand, improve relationships with customers, and benefit the bottom line. WorkingClassWow.com can show you how.

10 Ways to Stay Inspired as an Entrepreneur

Entrepreneurs are a unique group of people. Many attributes set us apart from others -- the deep levels of desire, independence, needs for freedom, levels of dedication and a willingness to take risks.

However, many entrepreneurs suffer from creative blocks due to being so wrapped up in tasks. To a large extent, we all have to let the processes of creativity and inspiration come to us from the outside because it is not always an internal process we can count on. Inspiration waxes and wanes along any person’s journey to success. Yet, there are many ways to stay inspired through outside sources to keep our engines of motivation and excitement roaring.

1. Read

Keep one or more motivational books or readings with you at all times. Sometimes it only takes one sentence to get your mind in gear on what you want to achieve in your day, your business and the bigger picture of your life. Reading something that hits home reminds you that your path to success is worth the hard work. Having a book on hand is like having a pocket coach. When you need it you can reach for it at a moment’s notice.

2. Rest or Time alone

The majority of time in your life will be spent in the consistent company of other people on a regular basis. Even when the connections you have are positive, it is still taxing on your energy to be constantly giving out. It is vital to the human spirit to have a certain amount of time alone to detox and re-energize. Inspiration cannot come from a dry well of energy resources. It is important to refuel and take time for yourself.

3. Money

Money is a great motivator; not the root of all evil. Money is a tool and resource which can be used for so much good. Money is also one of the greatest rewards acknowledging your hard work. It is not wrong to work for money, or to have making more money as a priority and important goal in your life. You should always strive to make more money. Increases in money often come hand-in-hand with increases in status and position; all which build confidence. With money comes the freedom to do more things. Having this type of freedom brings more happiness. You are never more inspired than when you are happy.

4. Music

Music can be one of the most direct ways to find inspiration. Inspiration is a drive, but as much as it is a drive, is also an emotion. You either feel inspired or not. Emotions, the full range of them, make up inspiration. If you’re hurt or angry, the right song can inspire you to succeed. If you have a creative block the right music can open your mind. It has been proven that music is in sync with our brain waves, and when people listen to Mozart before taking intelligence tests they score up to 10 points higher. So if you want to find some inspiration, listen to some great music.

5. Exercise

Getting outside, moving your body, getting fresh air and working up a sweat are highly creative ways to find inspiration. When you are at work, your mind is only focused on the task at hand, which leaves very little room for your right brained activities such as inspiration to come forth. When you exercise, the left brain is distracted by the task of exercising, allowing the more right brained emotions and ideas to come through. Further, when you push yourself physically you learn how strong you are emotionally, and this helps to keep you inspired and believing in your capacities to continue pressing forward.

6. Gratitude

Wherever there is gratitude there is a spark of life, wherever there is a spark of life there is inspiration. The more grateful you are for what you have the more motivated it makes you to want to sustain and elevate above your current level of success. Abundance is a beautiful thing. A great way to practice gratitude is to write thank you on every check and every receipt as a way to remind yourself of how blessed you are to have the abundance to spend the money you spend. When you are grateful you become plentiful. The feeling of being in abundance is inspiring because it is not a feeling you want to lose. You become more deeply committed to all you do when you treasure what you have. There is no room for complacency when you are grateful.

7. Vision

If you lose inspiration, go back to the drawing board and either create the vision of what it is that you want, or be brave and flexible enough in your mindset to reinvent the vision you currently work from to more effectively move forward. Having a vision is a way of creating a future benchmark of achievement that sits out luminously in front of you; you knowing you won’t be satisfied until you achieve it. A vision inspires the willingness to strive for what you want. It inspires you to live your dream.

8. (Healthy) Competition

Competition breeds inspiration, whether you’re competing with yourself, a score, a dollar amount, another person, for a raise, a bonus etc. Competition inspires you to get to that next level. It motivates you to prove yourself to yourself and to those others who matter when pushing yourself forward. Getting to that next level will require hard, work, training, and motivation. There is nothing more inspiring than wanting to win. You will naturally do nearly anything to feel that sense of accomplishment.

9. Other people’s stories 

A great way to find inspiration is to study other inspirational people. Read their biographies, watch movies that are touching. The last book that I read that was really inspiring was Will, by Will Smith. There is something so intoxicatingly inspiring about the underdog having a major comeback or victory. If you feel low on inspiration take a day to read, watch a film, or otherwise study others who others have made it against all odds. Emulate in your life, what inspires you about these people and these stories.

10. Give

When you give and you see the fruits of your labor. Seeing the significance of your impact on the world is so moving it inspires you to work more, and make more in order to give more. Giving is the greatest gift that gives back. To see that what you contribute to the world makes a huge difference in the lives of others. It is what inspiration is all about.

Part of the problem with inspiration for entrepreneurs is creating a healthier work-life balance. Many entrepreneurs often don’t give enough attention to their physical, mental, or emotional well-being. We work at all hours, eat whatever is closest to us, and blindly finish tasks under taxing conditions. This type of lifestyle is a recipe for burnout. The state of mind which allows us to find inspiration becomes more elusive if we aren’t addressing our own needs along the way.

How To Launch Your Side Business Successfully In As Little As 14 Days

No one gets wealthy from having a job. Read that again!!!

Having a job is great, you receive a paycheck in exchange for time spent completing tasks related to your work. That paycheck affords you the lifestyle you live, you pay your bills, go out to dinner or brunch with friends and you may even be able to squeeze in a vacation with the 2 weeks paid time off you negotiated in your contract. It's the American Dream!

But, that American dream is flawed. With your job, you're exchanging your most valuable asset - your time. Meanwhile, your boss has time to spend with his/her family, take 4-6 vacations per year (maybe more), owns homes in Miami and Fiji (which he flies to in First Class or on his private jet) and host dinner parties on his/her yacht.

There's absolutely nothing wrong with having a job. Some people genuinely love what they do, where they work and the people they work with. But, what if you had more time to spend on the things that you are truly passionate about?

I've always had an entrepreneurial mindset. Both my parents were business owners and growing up I never saw them work for anyone. They were always their own boss. I remember distinctly how my dad lectured me on the dangers of mediocrity and somehow my 10 year old self formulated the conclusion that if you worked for someone you were mediocre. That may not be what he meant, but that's the conclusion  I reached at the time. 

My dad has always been a self employed businessman that wears many hats. He is an engineer by trade, a lawyer, he owns businesses in a myriad of industries and has time to be involved in politics. It seemed to me that he did whatever he pleased at whatever time he felt like doing it . He employed competent individuals who managed the daily activities of the businesses and allowed himself the freedom to spend most of his days as he saw fit. He is a very shrewd man but I could never figure out how he made money but never went to work at a scheduled time. As a kid  I decided, perhaps subconsciously that this too would be my life - wearing multiple hats and being financially independent to live the life I pleased.

As a dental student I loved scented candles and always had a passion for creating things by hand so I decided to merge the two. I started making candles in my kitchen as a way to relax and be creative and I've kept this passion alive till this day. Over the years it has transformed into a steady income earning business. My vision for the company has always been to become a staple in dental offices throughout the U.S (and the world) as well as homes, boutiques, yoga studios, restaurants, etc.

The candle company, my blog and other passive income streams remain my 6-10 (what I focus on when I'm not in my private practice being an Orthodontist and creating smiles between 9-5). However, during the pandemic in early 2020 when we were forced to quarantine I put my full focus into the candle business and was able to grow it over 300% in three short months. During this time I put 100% focus on my side businesses and they flourished! Now, I want to help you do the same.

Mindset Mastery

A lot of people have genius ideas that never get off the ground because they get stuck on turning those concepts into reality. Starting any kind of business is challenging! Despite those challenges, a well thought out idea can become a full time career (if that’s what you want).

Did you know it could take as little as 4 days to slingshot an idea into reality? I am speaking from experience. It involves a little mindset mastery, planning and execution.

Let’s face it, in life your mindset will make or break you. Business is no different. The truth is there is no better time than now to start that side hustle you’ve been thinking of. The Internet has created an environment where anyone can become successful once they have a great idea, fill a void or solve a problem.  Those ideas are not serving a purpose in your head or in your notebook. They are worth nothing unless acted upon. This is the first step to starting your side hustle journey.

Mindset Master 1 - Believe in yourself and your business

Mindset Master 2 - Cultivate a mindset of abundance

Mindset Master 3 - Form Profitable Habits

Mindset Mastery 4 - Think 2-3 steps ahead

In my e-book: From Idea to Profit, I go over each mindset mastery step and get into the nitty gritty of launching your business. It includes 7 fundamentals steps every person has to go through to get their business going, in addition to all the steps necessary to get your business set up and fully running. The great part, all of this can be accomplished in as little as 2 weeks!

from idea to profit e-book

$12.99

You have absolutely nothing to lose! For the cost of two cups of coffee you can get all the steps to get a profitable side business up and fully running that will continue to make you money for years to come. Not only that, but you also receive not one, not two but three free bonuses inside!

Tax Write-Offs For New Business Owners

As a new business owner, you may not know all the tax write-offs available to you. I sure did not, but with the help of my trusted CPA I am getting more and more familiar the more seasoned I become. I am going to share with you a few that I have come to know quite well over the last several months.

But first, What is a write-off anyway? A write-off is an accounting action that reduces the value of an asset while simultaneously debiting a liabilities account. It is primarily used in its most literal sense by businesses seeking to account for unpaid loan obligations, unpaid receivables, or losses on stored inventory. Generally, it can also be referred to broadly as something that helps to lower an annual tax bill.

Here are 5 Write-Offs to take advantage of if you’re a business owner:

1. Startup And Organizational Costs

As a new business owner, there are certain costs associated with getting started in business called startup and organizational costs. Be sure to keep a record of these deductions because the IRS allows you to write off up to $5,000 worth of startup expenses made in the first year of business. If you spend more than $5,000 in your business the first year, the amount in excess would be considered amortized expenses and is able to be written off over the course of 180 months. So until your business is considered “operational” you are not able to take 100% of your expenses but are limited to $5,000 worth of expenses.

2. Equipment Costs 

As a business owner, you have the ability to write off your equipment. This is a no-brainer if you are a dental professional. Even If you purchase items through Amazon or other stores of the sort for products and equipment, as long as those expenses are considered business equipment costs and not personal expenses, you can receive a tax deduction for it. At the beginning of my business, what became really important to me was that anything eligible I spent my money on was being written off by my business.

3. Business Meals 

Thanks to the Tax Relief Bill that was implemented by the Trump administration as well as the Biden administration you are able to deduct 100% of your meals in the year 2021 as long as there was a business purpose for the meal. So, if you choose to conduct business in a restaurant or you are ordering food for the office, your business-related meals are now 100% deductible - hello dinner team meetings! Make sure that you keep a record of your business meals as well as the purpose of the meal. 

4. Your Vehicle 

If you saw this post you know that I am writing off my vehicle since I use it for my business. If you have a vehicle that you are using for a business, it's so important to understand how to take a vehicle deduction and how to properly depreciate your vehicle. There are two ways to go about writing off your vehicle, you can

1. choose to depreciate your vehicle (e.g., taking the purchase amount of your car and writing it off over the course of five years) or you can

2. choose to take mileage - the mileage is helpful if you drive frequently since there is a set amount, 57.5 cents, that you can deduct per mile of a business-related trip.

When you are depreciating your vehicle you are also able to write off all the expenses associated with that vehicle. When it comes to purchasing new vehicles, you might want to look at buying one that meets specifications (such as weighing more than 6,000 pounds). If a vehicle meets the criteria, including being used for business purposes more than 50% of the time, you may be able to deduct the entire purchase price of the vehicle – financed or not – in the year the car was purchased. What this means is, if you are someone who is in need of a new vehicle for work, you can purchase it and write off 100% of your vehicle purchase amount, whether you make a down payment on the car to finance or if you paid cash. Lastly, you can also write off a leased vehicle's car payments through the business. However, when you are leasing a vehicle you are not able to take the depreciation deduction.

5. Place Your Children On Payroll

Braxton is not of age just yet, but when he is I will definitely be putting him on payroll. If you have children that can do tasks that are ordinary and necessary for your business, this is a great time to grow money for your kids tax-free. Many of us know the benefits of having a Roth IRA and that children can have Roth IRAs, but many taxpayers aren't sure as to how to go about growing tax-free dollars for their children while leveraging a business. When you decide to put your children on payroll, there are no payroll taxes you have to pay on the amounts. You can pay your child up to the standard deduction, which is $12,400, without your child needing to file a tax return. Now as a business owner, you get a $12,400 deduction for putting your child on payroll, without having to file a tax return, and no payroll taxes get paid. On the backend, you can also set up a Roth IRA for your children, place them on payroll and fund the Roth IRA through the payroll #WIN. 

Since becoming a business owner, my mindset towards money and taxes have completely shifted. When you are a business owner, you should always be thinking about how you can leverage savings on the things that you are already spending money on. You should definitely speak with your CPA or trusted tax advisor to ensure you are leveraging your business the right way.

6 Expenses To Consider When Opening a Business

Are you thinking of starting up a new business? Fantastic!

Whether it’s a dental practice, finally turning your hobby into a side business or another type of business, there are some expenses that we don’t necessarily think about. In all our excitement to launch, start marketing, hire staff, secure financing, and set up our websites, it’s easy to miss or misjudge a few important startup costs. Yet, neglecting these often-overlooked expenses could result in a cash crunch before our business even gets off the ground.

Here are six sneaky small business startup costs:

1. Business Insurance

While you hope nothing goes wrong when you’re launching a new business venture, the reality is sometimes it does. Not having business insurance in place could leave you struggling to pay for expenses you didn’t budget for while trying to finance a new business.

Every small business is different, so do your research and choose the insurance coverages best suited for your situation. Here are a few:

• Business property insurance- this helps to protect your workplace location and property like tools and equipment, while 

• General liability insurance - this helps protect your new business from claims for bodily injury, property damage, and other personal claims.

• Business income insurance - this helps protect income lost when you can’t operate due to covered losses such as theft or fire.

• Life insurance and disability insurance - this is a no-brainer, it protects your family against income loss.

2. Fees and Licenses

Among other often-overlooked startup costs are the fees associated with establishing a business. You may have to pay to search and register your business name and even have it trademarked. Depending on your business location and the nature of the business, you may need federal, state, and/or municipal licenses and permits. If you’re a dental professional you will need to pay for the renewal of your license to practice dentistry, your licenses to prescribe controlled substances and professional dues almost on a yearly basis. The costs and requirements will vary.

3. Professional Expertise

Don’t underestimate legal fees and accounting fees when estimating the costs to start a new business. Paying for good advice regarding your business structure, legal agreements, and financial issues early on in your business can help you minimize or avoid costly future legal or tax entanglements. Get a few quotes so you’ll have a realistic idea of the costs you’ll incur.

4. Taxes

There’s no getting away from paying taxes. Find out what municipal, state, and federal taxes your startup must pay and when. State and municipal taxes vary, so visit the U.S. Small Business Administration website or ask your trusted CPA or tax lawyer about the details pertinent to your location. At the very minimum, expect to pay state income tax and state employment taxes if you have staff, plus your federal business taxes, depending on your corporate/business structure.

5. Payroll/Bookkeeping/accounting Fees

Whether you have an automated online system, a bookkeeper who visits your office, a virtual assistant, or a trusted CPA don’t forget to account for this important monthly cost. While a bookkeeper may charge a small fee per hour, a monthly flat-fee arrangement may be better, or you may opt for a subscription to an automated online payroll and bookkeeping program, such as Quickbooks or Gusto.

6. Utility Bills

While you probably studied the commercial rents or property values in your area pretty carefully when budgeting for your startup costs, an area often overlooked are monthly utility expenses. Your startup operating expenses include more than just your office rent, lease payment, or mortgage. Depending on your business and location, your startup utility bills could also include:

• Electricity

• Heat and/or air conditioning

• Telephone

• Internet

• Water

• Condo fees

Talk to other business owners in the area to get an idea of the typical costs based on the square footage you’re considering.

Starting a new business is always a risk, but you can minimize your risk of failure and maximize your potential for success by realistically budgeting for all types of startup costs. This way you’ll be better prepared financially to handle the unexpected expenses that are bound to pop up.

How My Blog Made $12,201.67 in 8 Months

I speak quite frequently here on the topic of Side Hustles. This is probably one of the reasons you were lead to my blog in the first place. When I talk about different ways you can generate additional income, I almost always mention blogging. So, in the spirit of transparency I am sharing my year-to-date blogging income (that is, January-August, 2021).

I must preface by saying that when I started this blog my intention was never to make money from it. The goal has always been to educate and inspire young professionals to lead a balanced, purpose filled “UnOrthoDoc” lifestyle while on the path to personal, professional and financial development. As it turns out, while trying to do just and providing my audience with services and products that will help make life easier/better a positive side effect was that I indirectly pulled in some cash.

From January-August 2021, my blog has generated a total of $12,201.67

Here is the breakdown:

1. Sponsored posts $3,700.00 - a sponsored post is an article you write on behalf of a company that would like to get in front of your audience. The key for me where this is concerned is to only agree to write such articles when it is a product or service that I have personally used or can get behind. One such article has been this one for the company molekule. I personally use the molekule air purifier in my practice, love it and can get behind it.

2. Affiliate links $3,399.38 - On the resources page of this blog I have products and services listed that I have used myself and even carry in my practice. I like giving my patients options especially when it come to oral care products and I extend the same to my readers. When I promote a company’s products as an affiliate I earn a small commission for the referral.

3. Products $5,102.29 - A large percentage of this number comes from sales from my candle company. I love scented candles and started making them for myself, family and friends back when I was in dental school. Eventually as interest grew I turned it into a business. UnOrthoDoc Candle Company started as a hobby that over time became a side hustle for me. A much smaller percentage of this number comes from the sales of digital products.

I have shared this to show that it is indeed possible to generate money from your blog. Even though I have had to do some work in generating this money, I consider some of this income passive since I don’t actively seek out sponsored posts and I get the benefit of a small commission from products I recommend because my readers get the benefit of purchasing said products at a discounted rate.

Blogging however is not easy and it’s certainly not for everyone. It requires you to work for free for a long time while you build up your audience. I have been writing o this blog since 2017 and was only able to start generating income from it in 2020 (excpet for the candle company).

5 Secrets To Work-Life Balance

These days, especially with some of us working from home it seems almost impossible to have a little separation between your career and your life. In fact, for many people, their career is their life. But it doesn't have to be that way. Being happy and fulfilled requires making time for yourself just as much of a priority as your career. Here are 5 secrets to a work-life balance:

1. Before You Say Yes, Pause - If you’re reading this there is no doubt that you are ambitious and driven and like to get things done! You also may feel like you can handle anything thrown at you. I am the same. While this all might be true, it’s important that you are careful to not take on too much. Time is a limited resource, saying yes to everything threatens this very limited resource and can often also lead to burn out. Protect your limited resources by first pausing to assess whether or not the ask is something that you really need or want to take on right now, if at all. If you are like I once was and struggle to say no, try saying things like, “Thanks for asking, let me check my schedule/calendar and get back to you.”

2. Manage Your Workload - Sometimes I feel like I have way too many things to do. I am constantly juggling an endless amount of balls and trying to keep them all in the air. Since having my newborn, I have come to the realization that I cannot do it all and still maintain a balance between my work and home life and that I can allow some of those less important balls to drop. Cue the checklist - I now have checklists for everything! I place things in order of priority doing the most important things first. Other items much lower on the list now gets outsourced. If it’s at work, I delegate some tasks to my office manager and at home I have learned to ask my husband for help. What I have found out is that these individuals are happy to help but they have never gotten the opportunity because I never asked.

3. Create Boundaries with Technology - Put the phone down! Digital burnout is a thing that a lot of us are affected by. For me this is social media and emails. I know I am not the only one that sometimes mindlessly scroll through the abyss of Instagram and Tik Tok and respond to emails after hours and on weekends. You must set boundaries where this is concerned. Instagram is a big part of my businesses - I do marketing for my Orthodontics practice and my candle company via the platform and also make partial income from it via sponsored and affiliate posts. I enjoy doing these but it also makes it easy for the line between healthy social media consumption and compulsive social media consumption to blur. What I do to combat that is set social time blocks, that is specific time(s) of the day when I go on Instagram to do a story, make a post or to engage. I also set a time limit via the apps’ time management tool to remind me when it’s time for me to close the app.

4. Take Your Vacation - I’m currently on vacation as I type this, but had it not been for pure exhaustion I probably would have kept going - this is also a reminder to myself. You may feel guilty about taking time off of work, especially when you have a lot going on but it’s so important. If you are like me, when you have a certain goal in mind you cannot stop until that goal is achieved. However, continuously going without a break only leads to burnout.

5. Take Control of Your Life - You are in the driver seat of your life! If you don’t like something, you can just decide that it doesn’t work for you and make the change. I know some things are easier said than done but, begin to work on the things that are easiest to implement. For example, if you need to get more sleep decide that you will go to bed an hour or two earlier. If there are certain things that gives you stress, figure out how to get rid of it (ie. set boundaries) or how to manage it.

There is such a thing as work-life balance and you CAN create a life that you absolutely enjoy! The key is to decide on the type of life you want to lead and take the necessary steps to achieving it. Start with the 5 steps above. I hope this helps.

Read This If You’re Thinking About Starting a Small Business

[This is a guest post from Alyssa Strickland of millennial-parents.com]

So, you have an entrepreneurial spirit and aren’t exactly sure what to do with it. You know that you want to start a business, but what kind will you start? And what exactly does it take to get a company off the ground that succeeds long term?

The UnOrthoDoc has some information to help you start your entrepreneurial journey strong. Here’s an overview of some of the simplest small businesses you can launch as well as some tips for the early stages:

 Explore the Options

These days, there really is no limit to the types of businesses you can start, whether you want to work from home or at a designated location. Evaluate your interests and expertise, and research all the ideas that could bring you fulfillment and success. Here are a few of the easiest small businesses to get off the ground:

●      Virtual assistance

●      Social media management

●      Web development or design

●      Handyman services

●      Landscaping

●      Woodworking

●      Personal training

●      Videography

●      Property management

●      Massage therapy

●      Consultant

Handle the Legal Matters

 Once you’ve determined what type of business you will start, it’s time to begin preparing for the legal side of things. For example, you’ll need to create a unique and catchy business name and register it with the state. And you’ll need to choose a business structure that fits the needs of your company, whether that means an LLC, sole proprietorship, corporation, or partnership.

Use Tech Tools

 There are so many technologies on the market today specifically designed to help small businesses succeed. The earlier you start researching these tools, the better able you’ll be to decide which ones will help you achieve your goals.

 For example, you’ll need an effective payroll system when you start hiring staff. Don’t make the mistake that many other companies make of mismanaging payroll. This can lead to a variety of financial and legal problems.

 Learn the ins and outs of processing payroll, and implement software that simplifies tasks like paying your employees, tracking time, and reporting your taxes. And as you put your payroll system in place, be sure to factor in federal and local labor laws as well as state overtime laws.

 Furthermore, research all the other tools available that can help you successfully launch and grow your company. Many small business owners benefit from using software and apps for project management, collaboration, marketing, and human resources.

Constantly Improve Your Plan

 You will have to take a lot of different steps when starting and managing your business. Embrace the mindset that you can always improve.

 For instance, you’ll need to conduct market research to ensure that your business idea is viable, and you’ll need to continue doing research so that you can make informed decisions as your business grows. Also, prepare to create a thorough business plan before launching your business; this business plan will need to be modified over time as your goals and circumstances change.

 Your business plan not only will help guide you through challenges on your journey but will also help you secure the funding you need to achieve your goals. As such, you should always keep re-strategizing as needed.

Stay Connected

 =Lastly, networking is crucial for any type of business. Look for networking events in your area as well as in different states. Attend virtual industry conferences. Join your local chamber of commerce, and always look for opportunities to meet other business owners and professionals in your community. Building a strong network of support will prove invaluable through the ups and downs of entrepreneurship.

 If you have a passion to be a business owner, take the time to determine what type of company you could thrive in the most. Then, plan and prepare diligently to lay a solid foundation upon which you can build your company. In no time, you could be leading a more fulfilling life while also fostering your career and financial health!

If you found this article helpful, you can read loads of other content on theunorthodoc.com!

My Interview With The Dental Marketer Podcast

I recently sat with Michael Arias, host of The Dental Marketer Podcast where I shared my story of becoming a practice owner and entrepreneur. We also spoke about, you guessed it, marketing!

You can find my episode (327) and the podcast on iTunes, audible. spotify, stitcher or directly on The Dental Marketer’s website.

MICHAEL’S 3 KEY TAKEAWAYS FROM OUR EPISODE:

• WHAT WAS IT LIKE FOR DR. PATRICE ACQUIRING AND OPENING UP IN THE MIDDLE OF A WORLDWIDE PANDEMIC.

• HOW SHE HAD SUCH A SMOOTH TRANSITION WITH ACQUIRING AN EXISTING PRACTICE AND MAKING ALL THE TEAM MEMBERS HAPPY.

• HOW TO STRIKE A GOOD MIDDLE GROUND WITH YOUR EMPLOYEES BETWEEN BEING FRIENDLY BUT BEING FIRM.

About Michael

MY NAME IS MICHAEL ARIAS AND I’M HERE TO HELP PEOPLE FIND YOU.

FOR THE PAST FEW YEARS, I’VE HAD THE AMAZING PRIVILEGE OF HELPING HUNDREDS OF DENTISTS EFFECTIVELY MARKET THEIR PRACTICE. WITH AN OVERLOAD OF MARKETING OPTIONS, IT’S CHALLENGING TO KNOW WHERE TO START AND WHAT TO FOCUS ON. I’M HERE TO CUT THROUGH ALL THE NOISE, AND HELP YOU FIND THE MOST EFFECTIVE MARKETING APPROACHES TO FIT YOUR BUDGET, YOUR PREFERENCES, AND YOUR BRAND!

Balancing Motherhood & Professional Life

Mother - of all my titles, this is the one I am most proud of.

I have been a mom for just under 2 months now and It has been one of the most fulfilling journeys, but it can be exhausting. Keeping a tiny human alive and well is tough! Add work into the mix, and some days I feel as though I am stretched very thin.

As a new mom who owns a business and works full-time, I can definitely say that’s it’s been hard at times to balance them both without feeling overwhelmed or guilty. There are so many things throughout the day that vie for our time and attention, that it’s easy to feel as though we’re not excelling in any of our roles, at home or at work.

The perfect work-life balance sometimes feel unattainable, but I have figured out some strategies (with the help of some other moms) that I have implemented to maintain my sanity and my purpose as a full-time entrepreneur and mom. If you’re a mom, I hope these will help you too:

1. Set a Routine.

This will obviously look different for everyone, but establishing some sort of routine can help to make things run smoothly and to stay organized.

For me, I make sure my alarm is set for a time that allows me to get myself dressed and ready for work in the mornings with ample time to bond with my baby before leaving home. My husband typically gets dressed first. He cleans and sterilizes the baby’s bottles and spends some time with our son, and I typically get a feeding session in. When the work day is complete and we both are home, my husband is the first to get cleaned up and takes the baby. He does the feeding, taking him on walks and spends some quality time while I do the prep for dinner. After we eat then I spend time with baby while my husband gets some rest for the overnight shift.

2. Prioritize Tasks.

I use checklists! Rather than thinking of all the things I need to accomplish in the near future, I focus on action items with the highest urgency, and attend to those first. I make a list of tasks to get done per day and cross them off as I go. This helps me to stay focused, organized and provides satisfaction since I am making progress and reaffirms the fact that I am indeed capable of accomplishing multiple tasks in a day, both at work and at home.

3. Work Efficiently.

When I am at work I do my best to give it my full attention and stick to a schedule. It’s hard to stay away from social media but I schedule social media breaks and set a timer so I don’t go past a certain amount of time and end up aimlessly scrolling. I also build time into my schedule (every 3 hours) to facilitate pumping.

4. Be fully present.

My baby is at the point where he sleeps and wakes every 2-3 hours for feeding then goes right back to sleep. It doesn’t feel like a good work-life balance when I’m at work for eight hours each day then only catch a few glimpses of him before I have to do it all over again.

Because of this, when my baby is awake, I am in full mom-mode; my laptop stays closed and my cell phone is put to the side. I make the most of the time we do have each day by giving him my undivided attention during our precious hours together.

5. Outsource chores.

I am still working on this one but right now, my mom and husband pitch in at home wherever they can and my office manager and clinical staff has taken on more administrative work at the office. Before I had my baby, errands didn’t seem like such a hassle. Nowadays, it often feels impossible to squeeze those tasks into an already demanding schedule.

I have since decided to take advantage of services available, like online shopping for groceries. Instacart, Amazon and Target have become my best friends as these services save us from having to go to the store.

6. Get sufficient sleep.

This is a work in progress. Nighttime sleep can be extremely unpredictable as it completely revolves around baby’s sleep schedule. I am exhausted around the clock due to the frequent wakings and feedings which, to be honest can sometimes decrease productivity.

Because getting enough rest is crucial to performing well at work, I try to take naps whenever the baby is down for a nap himself and alternate between my husband and mom who keeps the baby each night. This ensures that I get enough rest and feel energized throughout the day.

7. Reevaluate other commitments.

Learning to say “no” is important. It’s one of the things I have gotten proficient at time. Time has become even more valuable now. My advice would be to not overload your schedule and lose out on time with baby. Obviously, you don’t need to turn down every work or social opportunity, but you do want to avoid putting so much on your plate that you can’t spend time with your family.

8. Enjoy some time to yourself.

You might want to spend most of your time outside of work with your family. Even so, it’s important to sneak a little me time. What that looks like for me is spending time solo doing something that is relaxing, such as getting my hair done, getting a manicure and pedicure or getting a massage/facial at the spa. These little mini self care procedures work wonders for not only the body but mind as well. Thankfully, my husband encourages me to do this and is happy to have some one-on-one time with our baby during these times.

Working moms face a unique set of struggles. Add being a business owner to the mix and the stress level is amplified. I want to be the best mom to my child, yet my time and energy are divided between my responsibilities at home and those at work.

What I try to remind myself is that I am setting a great example for my child. Not only am I providing financially for my family, but also demonstrating what it looks like to use my professional gifts and passions. From one working mom to another, I hope these tips help you feel confident in this challenging yet fulfilling journey.