6 Trends That Will Affect The Future Of Advertising

This is a guest post bu Bash Sarmiento

The advertising sector constantly evolves along with time passing, especially with the emergence of new technologies and innovative trends. These inventions transformed how marketers operate, from creating content to fulfilling their responsibilities. For instance, the internet and social media have become the most effective platform for businesses to advertise their products and interact with customers today. Regardless, this is just the beginning of the bright and promising future of advertising. With the current and emerging trends, how companies see and utilize advertising will change in the coming years. 

In this article, we'll discuss these trends that will affect the future of advertising. Make sure to keep reading; you might be one step ahead of your competitors after adapting them to your marketing strategy today.

Trends That Will Affect The Future of Advertising

Enhanced Customer Targeting with Big Data Analytics

Most marketers are aware of the tremendous potential of big data analysis. Data alone has always been essential in coming up with strategic marketing decisions. But with big data, more information is being collected and utilized for your operations. 

One of the most impressive uses of big data in advertising is customer targeting. It is the process of connecting to your target audience through having insights about them. Using the data-driven approach, you will get to know your audience and think of ways to optimize your campaigns based on their wants and needs. 

However, you must be aware that since big data can get extraordinary volume and variety of unstructured data, it can be overwhelming. Therefore, you have to learn how to leverage the most crucial information easily to be able to make your customer targeting effective.And if you want to advertise your products well, make sure to measure the results. Take into account what is working, what isn't, and how you can improve.

Personalized Consumer Experience

Every consumer has a unique set of tastes and preferences. Therefore, it only makes sense to consider these particular inclinations in your digital marketing strategies. With big data, you can gain insights into their preferences and behavioral patterns. From there, you can personalize your content for them and improve their experience.When you target your ads to a specific audience, use ad copy, images, and even video clips that appeal directly to the interests of those consumers. All of these will result in a better experience for them.

Integrated Online-Offline Advertising 

During the pandemic, physical stores with little online presence have struggled, and most of them unfortunately closed. On the other hand, many digital brands have thrived during those times up until today. People have been purchasing a lot online because of the convenience of not getting out of the house. But that doesn't mean that physical stores have already gone out of style. Of course, many consumers still prefer physical stores. Therefore, you'd instead adjust your marketing strategy to meet the current trends in this age of digitalization.

Along with your usual advertising strategies in person, like hosting events, you can use the internet and social media to promote the business. Leverage all digital marketing channels as much as possible, especially mobile-friendly ones. These could help you gain more customers. 

Moreover, you can utilize VR and AR technologies to enhance your customer's shopping experience. Right now, Ikea already has an AR app that allows users to see furniture items, while other fashion brands have launched apps that enables shoppers to try on clothing virtually. Many brands are hopping through this trend—and soon, it will revolutionize the future of advertising.

Story-Driven Visual Content 

When it comes to digital marketing, content visualization is always the best. The rise of smart speakers and voice search today has precedent "readable content." In fact, according to research, visual content is preferred by people over plain text.

But nowadays, visualization alone will not be enough anymore. You should also be aware of the essential elements of brand storytelling. Modern consumers prefer relatable video content. In other words, they are looking for content that goes beyond product advertising. So, create a cohesive campaign that tells a realistic narrative. Add images, infographics, and videos to your texts to capture the hearts of your consumers.

Social Media Optimization (SMO)

If people aren't on their phones to text, they're most likely scrolling through their social media platforms. In light of this, it is best to leverage those platforms to grow your online presence, promote your products, and connect with your customers. 

Know that SMO works just like Search Engine Marketing (SEM), which includes search engine optimization (SEO) and paid media. They have the same goal to increase visibility and generate traffic. The only difference is SEM works on search engines like Google and Bing, while SMO is, of course, focused on social media platforms like Facebook, TikTok, Instagram, YouTube, etc.

The plan is to direct the public to your website, where more information is acquired. Therefore, similarly to SEM, you must create unique and engaging content to make this possible and do paid marketing for enhanced visibility.

Brand Transparency

With many businesses emerging today, consumers are becoming more discerning about the brands they support. That said, being transparent about how you operate will help you set your company apart. You can create advertisements and video content about your operations and how the brand supports different causes when you hop into this trend.

Final Thoughts

The advertising sector is ever-changing and complicated. The only way to succeed is to stay relevant and adapt to all these changes. With our article that covers the trends that will influence advertising in the future, you'll be able to transition swiftly and may succeed in the industry in the coming years.

Meet Bash Sarmiento

Bash Sarmiento is a writer and an educator from Manila. He writes laconic pieces in the education, lifestyle and health realms. His academic background and extensive experience in teaching, textbook evaluation, business management and traveling are translated in his works.

Find him on Instagram and LinkedIn

How Does Digital Marketing Improve Your Business?

Most, if not all, companies rely on marketing to capture audience attention. From catchy songs and phrases to beloved characters, businesses utilize many tactics to promote products and services that they hope consumers will purchase. 

Marketing helps to build brand awareness and brand loyalty, capture new customers, and secure existing ones. As of late, companies have embraced digital marketing to reach consumers. Since most individuals and businesses rely on technology to perform daily functions, it only makes sense that companies would mobilize this space. 

If you are a business owner, having a strong digital marketing strategy can be beneficial. Digital marketing can be a cost-effective way of optimizing your performance in a competitive marketplace. Let’s take a closer look at some of the ways digital marketing can help improve your business. 

Digital Marketing Is Cost-Effective 

Perhaps one of the biggest advantages of digital marketing is that it is a cost-effective strategy compared to some traditional promotional activities. 

Mailers and billboards are much more expensive than digital ads, for example. With digital marketing, you do not have to worry about paper costs, stamps, signage, or manpower. Furthermore, with just a few simple clicks, you can launch an ad in seconds and reach a wide audience for a nominal fee. 

Depending on the size of your business, you may have limited resources to spend on marketing, so this can be a good way to expand your reach without breaking the bank. 

It Helps to Build Strong Relationships with Consumers 

They say that a picture is worth a thousand words. This certainly rings true in the digital marketing space. 

Think about all the times you’ve scrolled through your social media feed. How many times have you seen brands and businesses advertise their products or services using a single, impactful photo? Photos can be a powerful way of sharing your story as a business owner. They have the potential to evoke a strong emotional response from consumers and generate business based on that intense pull. 

On Instagram, for example, you can upload a photo in seconds. You have the option to include a short message, if you wish, to add additional context or embed links to draw people to your website. Social media platforms such as Facebook, Instagram, Twitter, and TikTok provide an easy pathway to connect with customers in new, fresh, and meaningful ways. With minimal effort and cost, you can cast a wide net and build strong connections. 

It Can Help to Improve Your Market Presence 

With digital marketing, you tend to utilize a lot of different pathways to share your brand story, products, and services with new and existing customers. You also tend to update and post new information more routinely than you would as compared to some traditional forms of marketing. The updates are more instantaneous. Rather than a one-time, static marketing tactic, digital marketing is fluid and constantly evolving. 

As such, your business may perform better in online searches. Many search engines prioritize websites and other platforms that refresh content regularly. Paying close attention to certain keywords can help boost your business to the top of these search engines, as well. 

The closer you are to the top of the list of search results, the more likely prospective customers are to click on your links and explore your offerings. Your visibility increases, which can ultimately generate new growth and revenue. 

It Helps to Even the Playing Field 

Traditionally, when it came to marketing, larger companies often had an advantage. These businesses would have the manpower and the material resources to promote their services in many ways. This was not always true for the smaller, less-resourced companies. When it came down to it, the marketing efforts just didn’t compare. 

However, digital marketing has helped even out the playing field. It provides a platform for all businesses, large and small, to reach people all over the world quickly and efficiently. The size of the business doesn’t matter as much since the same tactic is being employed to capture the attention of a global audience. 

It Helps to Reach Mobile Customers More Easily 

Most people nowadays have a phone with internet capabilities. With digital marketing, you can reach people and promote information in a mobile capacity. People can browse your website, scour your social media feeds, and view your digital advertisements all from the palm of their hand. 

If someone is not in front of a computer or tablet or does not own such a device, it is not as much of a barrier as it used to be with the introduction and widespread use of these handheld technologies. 

Conclusion 

A strong digital marketing strategy from a company like Evestar can help to improve your business in many ways. It is a cost-effective scheme to help expand your reach, grow your online presence, foster strong relationships with customers, and engage in a more competitive business scene.